Privacy Policy and Cookie Disclaimer

Version 3.0. Last revised on: 23 May 2018


This Privacy Policy (the “Policy”) and any applicable agreement entered into by you and Alpha-i sets out the basis on which Alpha-i uses your personal information.
For the purposes of the United Kingdom Data Protection Act 1998 (the “Act”), the data controller is Alpha-i Limited (“Alpha-i”, “us”, “we”). We are registered in England and Wales under company number 10184119 and have our registered office at 25 Horsell road, London, N5 1XL .

Alpha-i is committed to protecting your personal information and respecting your privacy. Alpha-i will use your personal information fairly and lawfully.

If you are viewing this Policy on (the “Site”), you accept that your use of the Site indicates your consent to the practices described in this Policy.


Software Development


The following is a broad description of the way this organisation/data controller processes personal information. To understand how your own personal information is processed you may need to refer to any personal communications you have received, check any privacy notices the organisation has provided or contact the organisation to ask about your personal circumstances.


We process personal information to enable us to provide a service in which we design, test and demonstrate software; promote our services; maintain our accounts and records and to manage our staff.

Alpha-i may use the information held about you to:

  • Provide you with information about Alpha-i’s products, services, research or events
  • Assess your suitability for products or services
  • Process your subscription documents;
  • Fulfil any contract between you and Alpha-i
  • Fulfil any legal, regulatory or self-regulatory requirement that applies to Alpha-i and/or any member of the Alpha-i group of companies
  • Process your job application and assess your suitability for a vacancy with Alpha-i; Ensure that the Site is effectively presented for you and for your computer or device
  • Administer the Site
  • Respond to any enquiry or complaint raised by you

Alpha-i may also combine any information that you provide with the information received from other sources. This combined information may be used for the purposes set out above.

The Site uses cookies to distinguish you from other Site users and help ensure that the Site is operating smoothly. Please see Alpha-i’s Cookie Policy on the Site for more information.


We process information relevant to the above reasons/purposes. This may include:

  • Personal details
  • Family details
  • Lifestyle and social circumstances
  • Goods and services
  • Employment and education details
  • Financial details
  • Information necessary for the development and test of software

We also process sensitive classes of information that may include physical or mental health details; racial or ethnic origin; religious or other beliefs.


We process personal information about our clients, employees, suppliers and individuals necessary for software development.


We sometimes need to share the personal information we process with the individual themself and also with other organisations. Where this is necessary we are required to comply with all aspects of the Data Protection Act (DPA). What follows is a description of the types of organisations we may need to share some of the personal information we process with for one or more reasons.

Where necessary or required we share information with:

  • Family, associates and representatives of the person whose personal data we are processing
  • Suppliers and service providers
  • Professional advisers and consultants
  • Financial organisations
  • Credit reference agencies
  • Debt collection and tracing agencies
  • Employment and recruitment agencies
  • Central government

Alpha-i may share your personal information with selected third parties including:

  • Business partners, suppliers and sub-contractors for the performance of any contract Alpha-i enters into with them or you
  • Your current, prospective and former employers
  • Marketing providers that assist with the delivery of information to you
  • Analytics providers that assist in the improvement of the Site

Alpha-i may also share your personal information with third parties in the following circumstances:

  • If Alpha-i sells or buys any business or assets, it may be necessary to share your personal information with the prospective seller or buyer
  • If Alpha-i is acquired by a third party, the personal information held by Alpha-i will be one of the transferred assets
  • If there is a duty to share your personal information in order to fulfil any legal, regulatory or self-regulatory requirement that applies to Alpha-i and/or any member of the Alpha-i group of companies


All information you provide to Alpha-i is stored on secure servers. Access to your personal information by Alpha-i staff is limited in accordance with Alpha-i’s information security policies and procedures.


It may sometimes be necessary to transfer personal information overseas. When this is needed information may be transferred to countries or territories around the world. Any transfers made will be in full compliance with all aspects of the data protection act.

It may also be processed by Alpha-i or Alpha-i’s suppliers operating outside of the EEA for the purposes set out above. By submitting your personal information to Alpha-i, you agree to this transfer, storing or processing.

Alpha-i will take all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with the Policy.


Reviewing, Correcting and Removing Your Personal Information

You have the following data protection rights:

  • You can request access, correction, updates or deletion of your personal information.
  • You can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information.
  • If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. Contact details for data protection authorities in the EEA, Switzerland and certain non-European countries (including the US and Canada) are available here.)

To exercise any of these rights, please contact us at or by mail to Alpha-i Limited, 25 Horsell road, London, N5 1XL, Attention: Privacy. We will respond to your request to change, correct, or delete your information within a reasonable timeframe and notify you of the action we have taken.

To Unsubscribe From Our Communications

You may unsubscribe from our marketing communications by clicking on the “unsubscribe” link located on the bottom of our e-mails, updating your communication preferences, or by sending us email us at or by mail to Alpha-i Limited, 25 Horsell road, London, N5 1XL, Attention: Privacy. Customers cannot opt out of receiving transactional emails related to their account with us or the Subscription Service.


We may collect information about your computer, including where available your IP address, the company name from which you are browsing our website, operating system and browser type. This is purely data about our types of users, browsing actions and patterns, and does not identify any individual unless they provide us with their details.

For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site.

They help us to improve our site and to deliver a better and more personalised service. They enable us:

  • To estimate our audience size and usage pattern.
  • To store information about your preferences, and so allow us to customise our site according to your individual interests.
  • To speed up your searches.
  • To recognise you when you return to our site.

Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

Please note that our partners may also use cookies, over which we have no control.


Any changes Alpha-i may make to this Policy will be posted on the Site. Please check back frequently to see any updates or changes to this Policy.